“Upfront= In the North American television industry, an upfront is a group of gatherings hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. Source: Wikipedia
The fan experience
For us fans this is a way for us to see television celebrities. During the red carpet event, many of the celebrities take selfies or sign autographs for fans. A connection with the celebrity is often formed by the fan. Because of this positive interaction, the fan to tunes into the show when it premieres in the upcoming fall. I can speak from person experience, that this is the case.